People suffering from an intolerance find shopping food frustrating. ScanFood is a little app developed to help people with allergies or intolerances, improving their shopping experience. This is an independent project I worked on at General Assembly, exploring every UX step from the User Flow to Hi-Fi prototypes.
People suffering from different intolerances report how they spend prolonged time roaming aisles and reading the labels. Their shopping experience is boring and discourageable, and most suitable products are not meeting taste and quality expectations.
Part of the project also included the development of a persona, based on the interviews and market research. ScanFood’s user persona is Alice, a 29 years old copywriter from London with with a huge passion for cooking and healthy food. Unfortunately she is lactose intolerance, a condition which has lately worsened to the point she is having serious health consequences.
None of the analysed services was able to provide bespoke information based on a user’s profile. Tesco’s app allows to scan a barcode for a product, although only to mirror the exactly same information found on the packaging. I was unable to find a service providing meaningful search results or further detailed information for a product, based on food intolerances.
The early sketches show the initial concepts of the app, including some revisions and learnings:
Once the main concept has been finalised and tested through a quick prototype, the next stage focused on the creation of the low fidelity wireframes. They were designed and subsequently refined on Sketch 3, while Illustrator was used for the onboarding iconography and flow.
On the final stage of the project I focused on the brand guidelines, colour palette and the design system.
