Following some analysis of the competitors’ implementations, case-studies and countless drafts and user interviews, we defined a couple of key points required:
– Introduce a brand new trackbar to keep buyers informed after their purchase, which would also consequently reduce the complaints on the customer support channels
– Rethink a way to display multiple recipients orders, stepping away from the previous templates customly built for each product
– Reduce the number of buttons to improve the User Experience and speed up the decision making of the users, through a new list of actions taking up half screen
– Make the UI similarly friendly for the whole range: Touchnote sells a variety of different products, and it was deemed necessary to create a structure and layout ble to provide the same great experience and consistency across all order types.